Employee and Fan Advocacy
How are you using Expion’s Social Advocator module to empower your local employees?
We generate daily content around finances and taxes and we are using the Social Advocator from Expion to send that content out to our advocates and employees so they can repurpose it and feature it in the context of their relationships and add value to it from their personal perspectives.
~ Matthew Staub, Social Media Strategist, H&R Block
Social Advocator for Employees
Your employees are one of your biggest advocates. But, empowering them to speak on behalf of your brand can often be logistically challenging. Expion’s revolutionary software product Social Advocator does just that. Social Advocator distributes brand created content to employees via a browser plugin. Users download the plugin, and instantly have access to shareable, brand content directly from their browser window. Employees can customize the content with a personal message and then share it instantly to their Facebook, Twitter, and Linkedin accounts.
Give 1000’s of employees instant access to brand created content
Expion’s Social Advocator allows brands to easily distribute content down to thousands of local employees. Brand content can originate from multiple corporate teams, eg. Social Media, Marketing and PR teams. Content created by corporate teams can be scheduled or updated in real time with push notifications to all employees. Expion’s Social Advocator can be continuously populated with refreshing, visually-enticing content, encouraging employees to engage, share and market on behalf of the brand.
Social Advocator for Fans
Empower your fans to share brand moments
Most CRM programs are still built around email campaigns. But, over time the effectiveness of email has dramatically declined. Average response rates to email blasts now typically range between 1-3% and offer users little to no option for social sharing. Email campaigns for CRM and loyalty programs are a thing of the past.
Expion’s Social Advocator is a revolutionary software product that expands the reach of CRM and loyalty programs beyond email. Social Advocator distributes brand created content to fans via a browser plugin. Fans download the plugin, and instantly have access to fresh, shareable, brand content directly from their browser window.
Reignite your CRM Database. Distribute brand content to your most loyal fans
Reignite your email database and boost your loyalty program by giving your fans access to download the browser plugin. Social Advocator is the future of Social Relationship Management (SRM). Reward your most influential fans with points for shared conversions. Maximize the value of your CRM database while creating a more shareable and social experience with your fans.