Global & Local Market Engagement

Manage global brands, local markets and multi-location businesses with thousands of local pages. Centralize best practice sharing, fan conversations and analysis while maximizing brand oversight and collaboration.

 

Global To Local Market Engagement

Managing multiple local markets across multiple languages is easy with Expion. Our intuitive interface with translation for more than 60 languages, and a simple approval system ensures consistency and control of a brand’s messages across the globe. Govern, collaborate and share content across brand’s and local markets to optimize engagement.  

Challenges:  How can I assure brand integrity with so many unique market requirements?  

Solution:

• Create content in native language to view, translate and share in other languages
• Allow each country to plan content, moderate, analyze and include approval process
• Centralize manage brand activity to immediately share best practices

 

Multi-Location Social Optimization

Multi-location businesses are seeing the power of local social media marketing through significantly higher engagement on their local pages versus the brand’s page.  Our scalable technology can help enable hyper-local messaging to thousands of locations with governance for control and sharing of best performing content. To help mine rich user generated local content, Expion’s new curation module provides geo-targeted content and images from Instagram and Twitter to be shared with local pages. 

Customers like Applebee’s, Hilton, H&R Block and others have chosen Expion as their social media management system of choice to reach their customers on a local level, where they live.

Challenges: We have thousands of employees engaged in social across hundreds or thousands of locations, how can we manage effectively and still be in control of our brand?

Solution:

• Sophisticated rules and governance controls are assigned based on user’s role
• Customize home screen for minimal training and tasking of local users
• Centralize monitoring of employee activity, content & fan conversations across all locations
• Automated daily sharing of best performing posts to each location’s content library