Social Fan Moderation
Why did you choose to use Expion for moderation?
Expion allows us to scale in a way that we otherwise couldn’t because we can identify where things are happening and when. It aggregates a great deal of activity across a number of channels in one place so that one set of eyes and one scan can capture all of that at the same time.
~ Matthew Staub, Social Media Strategist, H&R Block
Social Media is all about two-way communication. Streamlining moderation across a highly active brand Facebook page or aggregating conversation across thousands of local pages is critical to increasing buzz and reach.
Twitter can move at a high speed and tracking tweets and @mentions can be a hassle. Expion’s moderation allows for each message to be handled from one interface in an aggregated list. You can bulk action things like “mark as read” or re-tweet all from one screen.
The need to escalate consumer reactions and posts over to other users and while leaving an internal note for your peer is another simple enhancement that Expion offers to your community management team. It’s all about keeping the conversations flowing while still maintaining an audit of each interaction.
Fan Response and Translation
Respond and translate fan posts, comments and messages in a list format based upon the most recent communications.
Create keyword scans to monitor and filter fan communications for notification, escalation or response.
Fan Profiling for Response
Quick hover view allows an Expion user to view that fans message history and tag for sentiment or future tracking and analysis.
Geo Restricted View
Allow geo-restricted Expion users to respond to specific published posts and fan comments within their region only.
Bulk Action and Tasks
Create bulk actions or assign fan messages as tasks to other Expion users for tracking and resolution.
Aggregate fan comments, posts and private messages across thousands of pages in one single view for quick response, audit and workflow.