Why did Univision decide to partner with Expion?
Over the past 18 months, our social activity has exploded. The demographics of our market has exploded in mobile and social. We need to be as sophisticated as possible in terms of figuring out what strategy we move forward with for Twitter, Facebook, Tumblr and Vine. To do that, we need to have data and the strategy has to be grounded in that data. When we reviewed Expion and their competitors, there really was no comparison in terms of the depth of data and insights that we could get from Expion all bundled together and be able to immediately act on that information and publish.
~ David Beck, Senior Vice President & General Manager of Social Media, Univision
Whether you’re a brand, agency or multi-location company, Expion is the leading enterprise grade software for managing thousands of social profiles on Facebook, Twitter, Google+, Linkedin, Foursquare, YouTube, Instagram and beyond. With unmatched competitive and brand insights, Expion’s SMMS provides a proven way to understand, manage, control and grow your brand’s social media presence – at a local and global level.
With the continuous growth of new social channels and owned media platforms, large companies are now creating content and surfacing user generated content on multiple social networks, websites, forums and blogs. Brands, agencies and multi-location companies are adopting content marketing strategies at scale that can address the organization’s marketing needs. Expion’s Content Marketing Software provides a proven way to create, manage, share and measure content marketing efforts enterprise wide.
Expion’s Marketing Insights Technology allows companies to integrate multiple social activity streams in real-time creating highly visual analytics to discover patterns, breakouts and trends. Dashboards can be deployed as real-time social engagement command centers that can automate distributed reports via PDF to be delivered enterprise wide.
With Expion’s Reputation Management software, you can manage your brand’s reputation on social networks, review sites and web domains worldwide. Monitor millions of conversations regarding your brand and use real-time alerts to be notified of negative reviews. Glean intelligence from your brand’s reputation data and benchmark it against your competitors to optimize your overall brand reputation overtime.
Social Advocator allows employees and fans to share brand moments on their personal social profiles. Social Advocator is a revolutionary way to distribute refreshing, visually enticing content without email clutter or social noise.