Expion

Multi-Location

Expion is the only social media management system that comprehensively addresses the needs of multi-location businesses.  With the most in-depth workflow management system in the industry, and a flexible interface that can be customized to each brand, franchise and users within those organizations.  Expion is designed so each employee can easily and directly access their work in one click with no user help system or extensive training. The highly scalable solution offers complete governance, security and compliance while enabling collaboration and sharing across  thousands of locations to maximize both brand and local market engagement.

 

Challenges:

  • Increasing sales using social media
  • Centralizing management of thousands of social accounts
  • Going local with the security of  governance and controls
  • Maintaining consistent marketing across locations
  • Responding in real time to customer complaints and responses

Our Solution:

  • Truly local engagement for improved consistency and ROI
  • One central platform to publish, moderate and analyze your social channels and data
  • Integrated workflow for approval and compliance over local employees
  • Simultaneous publishing to thousands of Pages, profiles or accounts
  • Automated alerts directly routed to approved employees for review 

 

Benefits for Franchisee

President/Owner

  • Centralized management and governance across all locations
  • Real-time alerts to identify service and product sentiment
  • Scheduling, alerts and pre-packaged content minimize the time managers need to spend to less 10 min a day
  • Executive reports on performance and location-level fan engagement
  • Interconnect all locations for seamless sharing
  • Identify best practices from highest performing locations and share with all locations

Marketing Director

  • Publish and monitor all locations without adding dedicated staff
  • Monitor all locations with performance metrics to easily compare ranking and evaluate location effectiveness
  • Ability to schedule posts and tweets to all locations simultaneously
  • Pre-populate content to suggest top posts and tweets to all locations
  • Streamlined approval process to maintain governance over photos and videos
  • Keyword scanning of employee posts and tweets to ensure brand consistency
  • Keyword alerts for fan posts and comments for quick response to service issues

Local Store Manager

  • Manage your social media in less than  10 minutes per day.
  • Near Real time alerts for fast response to customers.
  • Steady flow of content ideas and messages from corporate 
  • Quick access to find most recent comments, engaging posts, influential fans, etc.

 

Benefits for Franchisor

Chief Marketing Officer

    • Real-time marketing intelligence dashboard of your brand and your competitors delivers key insights
    • Centralized management of your social media from one platform to another to ensure brand consistency
    • Identification of PR risks through real-time alerts for quick response
    • Share ideas company-wide to maximize marketing effectiveness
    • Aligned social media efforts to focus on customer acquisition, retention and growth.

 

Social Media Strategist

  • Publish to and monitor thousands of locations from one platform
  • Organize social media by building a team environment for content and community management
  • Maintain corporate governance by using keyword monitoring and photo/video approval
  • Target, schedule and track effectiveness of social media campaigns and promotions
  • Benchmark your brand and your competitors to improve your customer engagement
  • Customize dashboards with extensive analytics to measure over 20 metrics by brand and location

Local Store Manager

  • Manage your social media in less than 10 minutes per day
  • Real time alerts for fast response to customers
  • Steady flow of content ideas and messages from corporate
  • Scheduling, alerts, and pre-packaged content allow you to amplify your efforts across your brand and all locations
  • Quick access to find most recent comments, engaging posts, influential fans, etc.