Expion’s F.A.V.E. 50 Social Retail Report analyzes the Facebook presence of 50 top U.S. retail brands during 2013, and unearths key social trends in the industry. F.A.V.E. is short for Fan Actions, Volume and Engagement – the key metrics used throughout the report to show how the retailers perform as a group, and against each other on Facebook. To develop the report Expion leveraged its social media and marketing insights software to analyze the Facebook pages of the 50 retailers, including over 16,000 posts.
The report identifies key trends in the following areas:
· Year-over-year growth for the retail industry
· Post Type