Playing to the Crowd: Top retailers are harnessing the new “word of mouth”

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Originally posted by Sandy Smith.  Contributor at NRF Stores.org. Re-posted by Expion.

If a retailer posts on Facebook and no one responds, was it worth the effort?

With an apology to the old saw about trees falling in the forest, that question is more than mere philosophical debate. Instead, it’s a matter of resources and effort — and of whether retailers are leveraging brand ambassadors to drive business.

Read the full article at NRF Stores.org.

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