Expion

Real Time Marketing Series: Internet Week Panel – The Power of Microcontent [VIDEO] #IWNY

Zena Weist — Fri, 24 May 2013 00:01:52 +0000

Today at Internet Week in NYC, David Teicher, Associate Editor, Ad Age, moderated the “The Power of Microcontent and Marketing in the Moment” session with panelists: Bonin Bough, VP of Global Media and Consumer Engagement, Mondelez International; Sarah Hofstetter, President of 360i; and Albert Chou, Chief Innovation Officer, Expion. Three key highlights: Evolution of daily engaging content and looking at pop…

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Real Time Marketing Series: David Armano Asks What’s Next?

Zena Weist — Wed, 15 May 2013 22:45:58 +0000

At SXSW in March, Expion hosted “The Power of Microcontent Marketing in the Moment” panel moderated by David Teicher, Associate Editor, Ad Age, with panelists: Bonin Bough, VP of Global Media and Consumer Engagement, Mondelez International; Steve Doan, Senior Associate Brand Manager, Oreo (a Mondelez International brand), Gary Vaynerchuk, Co-founder, VaynerMedia; David Berkowitz, VP, Emerging Media, 360i; and our…

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Facebook Marketing – Striking a Balance between Quality and Quantity

Michael Heffring — Mon, 13 May 2013 16:26:13 +0000

This article originally ran on the Retail Merchandiser Blog By Expion’s CMO, Mike Heffring. You can’t win if you don’t play. You miss 100 percent of the shots you don’t take… No matter how you phrase it, this adage reigns true in all aspects of marketing, especially when talking about the ever-changing social media sphere. Many companies today still…

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Webinar Recap: Empowering Employees To Be Brand Advocates with Jeremiah Owyang & Scott Gulbransen

Zena Weist — Fri, 10 May 2013 17:21:49 +0000

Altimeter, H&R Block and Expion chat Employees, Amplification & Social Media Altimeter Group Partner and Industry Analyst Jeremiah Owyang, H&R Block Director of Social Business Strategy Scott Gulbransen, and Expion VP of Strategy, Zena Weist presented “Empowering Employees To Be Brand Advocates” earlier this week. Jeremiah kicked off the webinar by defining what employee advocacy really is and introducing an employee advocacy…

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The Evolution of Facebook Marketing Webinar Recap

Zena Weist — Fri, 03 May 2013 12:18:45 +0000

Ignite Social Media Founder & President Jim Tobin and Expion SVP of Client Services Erica McClenny presented “The Evolution of Facebook Marketing” earlier this week via Ignite’s monthly webinar series. They discussed Facebook’s evolving impacts on brands social channel strategies and shared Facebook marketing best practices and case studies. Did you miss it? No worries, you can take it in here:…

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Expion Webinar: Empowering Employees To Be Brand Advocates w/ Jeremiah Owyang & Scott Gulbransen

Zena Weist — Wed, 01 May 2013 03:25:50 +0000

Join Altimeter, H&R Block and Expion on Wednesday, May 8th, 1PM ET This webinar is free but space is limited. Register Now! Accordingly to the latest Edelman Trust Barometer Report, 50% of people believe conversations with employees to be the most credible source of company information. Now let’s look inside companies, 81% of executives surveyed by The Economist 2012 Intelligence…

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Texas Roadhouse’s Tyler Durham: What Smart Social Means To Me

Zena Weist — Wed, 24 Apr 2013 20:32:06 +0000

Tyler Durham, Digital Marketing Specialist for Texas Roadhouse, spoke on the local social panel at Expion’s second social business summit, Smart Social, earlier this year. At Texas Roadhouse, Tyler leads social strategy including being the social voice for the company. In his spare time, he monitors and manages over 380 local Texas Roadhouse restaurant Facebook pages utilizing Expion’s SMMS. …

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Real Time Marketing Series: Bonin Bough Says It’s About Engagement

Zena Weist — Fri, 19 Apr 2013 17:40:58 +0000

At SXSW last month, Expion hosted “The Power of Microcontent Marketing in the Moment” panel moderated by David Teicher, Associate Editor, Ad Age, with panelists: Bonin Bough, VP of Global Media and Consumer Engagement, Mondelez International; Steve Doan, Senior Associate Brand Manager, Oreo (a Mondelez International brand), Gary Vaynerchuk, Co-founder, VaynerMedia; David Berkowitz, VP, Emerging Media, 360i; and our…

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Albert Chou’s #SXSW Talk: What Is Real Time Marketing? [VIDEO]

Zena Weist — Mon, 08 Apr 2013 17:54:07 +0000

At SXSW last month, Albert Chou, Expion’s Chief Innovation Officer, set the stage for the “The Power of Microcontent Marketing in the Moment” panel with his talk, “What is Real Time Marketing?” Here’s Albert’s presentation and we’ve included three key takeaways with recap slides. Three Key Takeaways: 1) Real time marketing moments don’t just happen. Brands need to follow…

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Frank Eliason: Delivering Value and Creating Remarkable Customer Experiences

Zena Weist — Fri, 05 Apr 2013 15:11:24 +0000

Frank Eliason is Senior Vice President of Social Media at Citibank, and author of @YourService. Frank became renowned for his pioneering work at Comcast in bringing customer service to the social web under the @ComcastCares Twitter handle. This work has been recognized by many news organizations, including ABC News, New York Times, and Business Week. Frank recently joined Social: IRL Principal Ben Smith, and me…

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