Expion

What Brands Need to Know About Facebook Hashtags

Zena Weist — Thu, 13 Jun 2013 18:54:51 +0000

Originally posted on Ignite Social Media Agency blog by Thea Neal. Brace yourselves. Facebook hashtags are coming. Today, Facebook begins rolling out hashtags on its News Feed, and just like hashtags on Twitter, Vine and Instagram, Facebook’s hashtags will be functional. Clicking the hashtag will pop out a feed that shows others’ posts that have included the same hashtag. All hashtags on Facebook,…

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Smart Social: A Conversation with H&R Block’s Scott Gulbransen

Zena Weist — Tue, 11 Jun 2013 16:39:54 +0000

Scott Gulbransen is Director of Social Business Strategy at tax giant H&R Block, and is the veteran of 13 tax seasons. Before H&R Block, Scott helped create the social media platforms at both Applebee’s and TurboTax. Scott recently joined Social: IRL Principal Ben Smith, and me – Expion VP of Strategy, Zena Weist – for Smart Social, an ongoing series of conversations with leaders…

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Seven Key Takeaways from Mary Meeker’s Internet Trends Report

Jeannette Arrowood — Wed, 05 Jun 2013 13:54:22 +0000

Keeping your arms around everything that’s going on with social media and in digital could be a full-time job. Thankfully, Mary Meeker has been putting out an epic deck for the last 2 years called “Internet Trends,” and she’s taken it on as her full-time job to summarize for the rest of us where digital and social are going.…

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Expion Selected as a 2013 Red Herring Top 100 Finalist

Michael Heffring — Tue, 04 Jun 2013 14:39:47 +0000

We are proud to announce that Red Herring recently chose Expion as a finalist for the 2013 Top 100 North America award. This prestigious list honors the year’s most promising private technology ventures from North American business region. “2013 will be remembered as a special vintage. The finalists list confirms the excellent choices made by entrepreneurs and VCs and…

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Saatchi & Saatchi’s Sean Stogner: What Smart Social Means To Me

Zena Weist — Thu, 30 May 2013 17:48:19 +0000

Sean Stogner is the Community Manager at Saatchi & Saatchi. He creates and optimizes global social media content for Trident Gum. A big part of Sean’s role revolves around managing interactions on social networks, responding to consumers, and utilizing social listening to determine audience sentiment and growth opportunities. In February, Sean attended Expion’s second social business summit, Smart Social, and…

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Real Time Marketing Series: Internet Week Panel – The Power of Microcontent [VIDEO] #IWNY

Zena Weist — Fri, 24 May 2013 00:01:52 +0000

Today at Internet Week in NYC, David Teicher, Associate Editor, Ad Age, moderated the “The Power of Microcontent and Marketing in the Moment” session with panelists: Bonin Bough, VP of Global Media and Consumer Engagement, Mondelez International; Sarah Hofstetter, President of 360i; and Albert Chou, Chief Innovation Officer, Expion. Three key highlights: Evolution of daily engaging content and looking at pop…

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Real Time Marketing Series: David Armano Asks What’s Next?

Zena Weist — Wed, 15 May 2013 22:45:58 +0000

At SXSW in March, Expion hosted “The Power of Microcontent Marketing in the Moment” panel moderated by David Teicher, Associate Editor, Ad Age, with panelists: Bonin Bough, VP of Global Media and Consumer Engagement, Mondelez International; Steve Doan, Senior Associate Brand Manager, Oreo (a Mondelez International brand), Gary Vaynerchuk, Co-founder, VaynerMedia; David Berkowitz, VP, Emerging Media, 360i; and our…

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Facebook Marketing – Striking a Balance between Quality and Quantity

Michael Heffring — Mon, 13 May 2013 16:26:13 +0000

This article originally ran on the Retail Merchandiser Blog By Expion’s CMO, Mike Heffring. You can’t win if you don’t play. You miss 100 percent of the shots you don’t take… No matter how you phrase it, this adage reigns true in all aspects of marketing, especially when talking about the ever-changing social media sphere. Many companies today still…

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Webinar Recap: Empowering Employees To Be Brand Advocates with Jeremiah Owyang & Scott Gulbransen

Zena Weist — Fri, 10 May 2013 17:21:49 +0000

Altimeter, H&R Block and Expion chat Employees, Amplification & Social Media Altimeter Group Partner and Industry Analyst Jeremiah Owyang, H&R Block Director of Social Business Strategy Scott Gulbransen, and Expion VP of Strategy, Zena Weist presented “Empowering Employees To Be Brand Advocates” earlier this week. Jeremiah kicked off the webinar by defining what employee advocacy really is and introducing an employee advocacy…

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The Evolution of Facebook Marketing Webinar Recap

Zena Weist — Fri, 03 May 2013 12:18:45 +0000

Ignite Social Media Founder & President Jim Tobin and Expion SVP of Client Services Erica McClenny presented “The Evolution of Facebook Marketing” earlier this week via Ignite’s monthly webinar series. They discussed Facebook’s evolving impacts on brands social channel strategies and shared Facebook marketing best practices and case studies. Did you miss it? No worries, you can take it in here:…

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