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We know that the amount of content needed to be produced by brands is increasing across multiple channels. With this complex strategy, you have to be able to compile a lot of data sources to be able to make decisions about how to win the moment not just today, but for the longterm success of your marketing efforts.

Still, a lot of marketers focus too much time on unplanned moments to dictate success or failure of social. What’s the point of a spike around one event if your overall average isn’t changing, or even declining?

Join us to learn:

  • Why is it important to measure across all channels in social today?
  • How do you start building a cross-channel measurement strategy?
  • How do you report on momentum rather than moments?

Who:

  • Jay Baer, hype-free marketing strategist, speaker, and best selling author of Youtility and president of the social media and content marketing consultancy Convince and Convert
  • Albert Chou, CIO of Expion

When: 

  • Tuesday November 11th, 2PM EST

About Jay Baer

Jay Baer is a renowned marketing strategist, speaker and New York Times best-selling author who travels the world convincing businesspeople to make their companies more valuable by focusing on help, not hype.

He is president of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 30 of the Fortune 500.

The creator of five multi-million dollar companies, Jay’s Convince and Convert blog is ranked as the world’s #1 content marketing resource, and he’s the host of the popular weekly Social Pros podcast. He’s also an active venture capitalist and technology advisor.

His book Youtility: Why Smart Marketing is About Help not Hype, debuted at #3 on the New York Times best seller list, and was a #1 Amazon best seller.  Jay is also the co-author of The NOW Revolution a best-selling book about social media’s impact on businesses of all sizes and types.

About Expion

Expion is a content marketing and social relationship platform that helps brand marketers like Coca-Cola, Mondelez, Clear Channel and Mattel increase their effectiveness and lower the cost of managing content and customer relationships in social channels. Expion’s platform provides marketers with a comprehensive social infrastructure, content marketing engine and analytics framework that enables marketers to gain more integration, control and speed in meeting the increasing demands of both their customers and their organizations.

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