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Content Marketing

What content’s working? What’s flopping? Who’s talking? Who’s not talking? Our completely
customizable interface gets you the details on what people are saying before and
after you publish content for both paid and organic. Double down on paid promotion for
your best-performing content and get rid of the worst. Expion serves it up as it’s happening.

CONTENT DISCOVERY

See the best performing content from all of your social media presences and your competitors’ pages. Share it with brands or markets across your organizations to inspire creative thinking.

And while a smile may be the same in every language, content isn’t. Expion translates local messages, times and currencies in over 60 markets.

ADVOCATOR

There’s no doubt about it: when it comes to your brand, employees have serious clout. So why not utilize their reach and amplify your brand in the process? Expion’s Social Advocator gives employees instant access to a stream of pre-approved, branded content they can publish to their social networks. It’s content that’s ready-to-go anywhere, anytime.

PAID OPTIMIZATION

Simply put, Expion helps social brands optimize paid by better understanding how organic and paid content are working together. How?

Smarter analytics: for promoted and non-promoted messages on both Facebook and Twitter, you’ll get spend analytics, paid impressions, plus costs per impression and action.

How else? With trending triggers to alert you to changes in tone, activity, keyword usage, or influencer interactions to help drive how you spend your money in social

Make smarter decisions surrounding paid – Expion can link you up with third party paid social vendors to help inform those deals with the information they need to optimize spend.

With Expion, you get the whole truth of data.

ASSET LIBRARY & SCORING

Store, brand, competitor and fan content and media assets in one place. Use pieces now, recommend them to other brands or markets, or save them as inspiration for later.

And score content, too. Each asset in the library gets paid and organic metrics so your best pieces (or your competitors’) rise to the top.

Keep what you want, get rid of what you don’t. It’s like spring cleaning for your content.