Social will be like air – everywhere you want to be. That was the title of the keynote presentation Charlene Li, founder of Altimeter Group, gave at Expion’s Social Business Summit. But, at Expion, we feel that social is already like air – it’s already everywhere. Whether you’re at the airport, the beach, shopping or watching the Super Bowl, social…
Even in today’s digitally-oriented world, human connections are irreplaceable. That’s why rather than publishing a whitepaper or series of case studies featuring best practices, Expion is hosting an in-person event. The table conversations and person-to-person engagement created by a live event (and possibly a few cocktails) allow for a deeper learning that cannot be replaced with a Twitter Chat or…
Originally posted by David Cohen. Contributor at Allfacebook.com. Re-posted by Expion. Social software company Expion examined posts related to Thanksgiving and fall in general by seven leading supermarket chains, finding that Publix gave the most thanks when it came to the social network. The Publix Facebook page had the most likes of any of the seven companies profiled by Expion, and Publix accounted for four of the top five…
Originally posted by Mark Brandau. Contributor at Nation’s Restaurant News. Re-posted by Expion. Starbucks, Chick-fil-A and Taco Bell are among the brands that saw the most fan action, according to a study from Expion The number of people liking and sharing Facebook posts from restaurants saw explosive growth in the third quarter — a result of brands focusing on engagement…
Originally posted by Carol Tice, Contributor at Forbes. Re-posted by Expion. Sure, it’s easy to draw a big Facebook crowd if you’re a fun,youth-oriented brand like Taco Bell. But what if you’re in a more prosaic industry — say, you’re a gas-station convenience store? There are still ways to get customers gabbing in social media, a new study from social-software…
Originally posted by Devon Glenn. Re-posted by Expion. Yes, we know it’s September. There’s a sale happening? Great. We need new shoes and a backpack. Just don’t tell us about it on Facebook. This social data report illuminates a universal truth: No one wants to be reminded that school is lurking around the corner, especially not in front of their friends.…