Category Archives: Case Studies

Real Time Marketing Series: Internet Week Panel – The Power of Microcontent [VIDEO] #IWNY

May 24 2013 by Zena Weist

Today at Internet Week in NYC, David Teicher, Associate Editor, Ad Age, moderated the “The Power of Microcontent and Marketing in the Moment” session with panelists: Bonin Bough, VP of Global Media and Consumer Engagement, Mondelez International; Sarah Hofsetter, President of 360i; and Albert Chou, Chief Innovation Officer, Expion. Three key highlights: Evolution of daily engaging content and looking at pop…

Webinar Recap: Empowering Employees To Be Brand Advocates with Jeremiah Owyang & Scott Gulbransen

May 10 2013 by Zena Weist

Altimeter, H&R Block and Expion chat Employees, Amplification & Social Media Altimeter Group Partner and Industry Analyst Jeremiah Owyang, H&R Block Director of Social Business Strategy Scott Gulbransen, and Expion VP of Strategy, Zena Weist presented “Empowering Employees To Be Brand Advocates” earlier this week. Jeremiah kicked off the webinar by defining what employee advocacy really is and introducing an employee advocacy…

The Evolution of Facebook Marketing Webinar Recap

May 03 2013 by Zena Weist

Ignite Social Media Founder & President Jim Tobin and Expion SVP of Client Services Erica McClenny presented “The Evolution of Facebook Marketing” earlier this week via Ignite’s monthly webinar series. They discussed Facebook’s evolving impacts on brands social channel strategies and shared Facebook marketing best practices and case studies. Did you miss it? No worries, you can take it in here:…

Expion Webinar: Empowering Employees To Be Brand Advocates w/ Jeremiah Owyang & Scott Gulbransen

May 01 2013 by Zena Weist

Join Altimeter, H&R Block and Expion on Wednesday, May 8th, 1PM ET This webinar is free but space is limited. Register Now! Accordingly to the latest Edelman Trust Barometer Report, 50% of people believe conversations with employees to be the most credible source of company information. Now let’s look inside companies, 81% of executives surveyed by The Economist 2012 Intelligence…

DoubleTree’s Diana Plazas: What Smart Social Means to Me

Feb 14 2013 by Zena Weist

Diana Plazas, Director of Global Brand Marketing for DoubleTree by Hilton was the brand keynote speaker for Expion’s second social business summit, Smart Social, last week. Diana has been in digital marketing for over ten years and understands the importance of a consistent customer experience where ever the customer interacts with the brand (on-property, website, social channels or call center).…

For Multi-Unit Businesses, Local Social Is Core to Enterprise Success (CASE STUDY)

Jan 29 2013 by Erica McClenny

The largest social channel issue, for multi-unit businesses, is communication among the local employees responsible for creating and managing their location’s social voice. Wouldn’t it be helpful if these employees could find out with one click how other restaurants in your chain were doing with their social channels? What if you could share your content plan with another employee across…

Announcing Expion’s Second Social Business Summit – Smart Social 2013

Jan 07 2013 by Zena Weist

Due to the overwhelming success of Expion’s 2012 Social Business Summit, we are announcing… Smart Social: Expion’s 2013 Social Business Summit on February 6-8, 2013 in Raleigh, NC. Join us for our second invitation-only, social business summit and get ready to hone your smart social strategies with keynote speaker Charlene Li, founder of Altimeter Group and the author of the…

Big Brands and SoLoMo – WOMMA Summit

Nov 20 2012 by Zena Weist

Scott Gulbransen, H&R Block‘s Director of Social Business Strategy, and me – Zena Weist, Expion‘s Vice President of Strategy – talked Social, Local and Mobile (SoLoMo) big brand initiatives at the Word of Mouth Marketing Association (WOMMA) Summit in Las Vegas last week. The presentation started out with highlights from Edison Research‘s latest Social Habit report. Scott and I…

Social Fresh West – Going from Good to Great Content

Oct 03 2012 by Zena Weist

Social Fresh West was in San Diego last week. Jason Keath and the Social Fresh crew did not disappoint. The speakers came with piping fresh content (a requirement from Jason); the event leads gave us plenty of opportunities to network in fun formats; the volunteers took care of all the crazy requests; and the attendees did not disappoint with thoughtful…

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Category Archives: Case Studies