Case Studies

How 360i Optimizes Community Management and Social Analytics Reporting for Global Brands

April 9th, 2013 – 360i is an award-winning digital marketing agency that drives results for brands like Coca-Cola, Oreo and BRAVO through insights, ideas, and technologies. 360i helps its clients think…

How One Global CPG Brand Is Pioneering Global Social With Expion

While some brands are just finally starting to adopt a social media strategy, one major Consumer Package Good is going global with theirs. With a branded Facebook page and multiple country pages estab…

How Local Employees Use Mobile Apps To Stay Connected To Fans

Restaurant and retail employees have the toughest challenges in social media; how do they run a store but still be ultra-responsive to customer service needs posted on Facebook and Twitter pages? Simp…

How Did Follett Scale Social Media to 900+ Campus Stores?

Follett Higher Education Group (FHEG) quickly understood that their core customers, college students, would seek information and communicate via social media.  FHEG needed a structured process to e…

How Facebook Helped One Consumer Product Grow Awareness

In 2009 a global brand introduced a revolutionary machine for a product that was dearly loved by consumers. The issue was this new machine wasn’t something that people would know how to use instantl…

How Applebee’s Brings The “Neighborhood” To Life With Social Media

Since 2010 nearly 1550 local Applebee’s Facebook pages have been set-up up giving the brand a head start in the local social media space. However a complex franchise structure made this implementati…

How A Multi-Location Company Handles Customer Service with Social Media

A Global Company with 10 brands and 4000 locations has a Customer Service Team that has been tasked with engaging with and answering back to upset guests in less than 1 hour. This team monitors 40 Fac…