Expion

Brands

Expion allows brands to Experience their Best Social.

With Expion, global brands can monitor, manage and excel their local markets by centralizing best practice sharing, fan conversations and analysis while allowing location oversight and collaboration.

With the most comprehensive workflow management system in the industry, and a flexible interface that can be customized to each user, Expion is designed so each employee can access their work in one click with no user help system. Expion is a highly scalable solution with complete governance, security and compliance that enables collaboration and sharing across a global company with multiple locations and brands to maximize consistency and engagement.


Challenges:

  • Brand consistency across all lines
  • Supporting multiple agency relationships is complex
  • Brand to agency workflow integration is difficult
  • Benchmarking competitors is resource intensive

Our Solution:

  • Easily manage hundreds of global and local pages
  • Centralized platform improves efficiency and oversight
  • Standardize workflow across all agencies
  • Benchmark competitive brands in near real time

 

Benefits and Features

Community Manager

  • Automation increases your productivity
  • Real time alerts improve response time and increases customer engagement
  • Showcase community-level success stories to highlight local heroes
  • Scheduling, alerts, and pre-packaged content allow you to amplify your efforts across your brand and all locations
  • Extensive analytics to find most recent comments, engaging posts, influential fans, etc.

Social Media Strategist

  • Organizes social media by building a team environment for content and community management
  • Maintain corporate guardrails ¬†using keyword monitoring and photo/video approval
  • Target, schedule and track effectiveness of social media campaigns and promotions
  • Benchmark your brand and your competitors to improve your customer engagement
  • Tap and harness the interconnected social media expertise inside and outside of headquarters
  • Customized dashboards with extensive analytics to measure over 20¬† metrics by your brand and locations

Chief Marketing Officer

  • Real-time marketing intelligence dashboard of your brand and your competitors for key metrics
  • Manage all of your social media from one platform to ensure brand reputation and consistent publishing
  • Identify PR risks and address quickly with real time alerts that identify service and product sentiment
  • Share ideas company-wide to maximize marketing effectiveness
  • Expion helps align your social media efforts to focus on customer acquisition, retention, and growth