This is the second post in a two part image series. We have received a few requests to provide larger versions of the infographics (really a snapshot recap image and a chart) that ran in the NRF Stores article, Playing to the Crowd – Top retailers are harnessing the new “word of mouth”, which posted last week. The first image, SNAPSHOT…
We have received a few requests to provide larger versions of the infographics (really a snapshot recap image and a chart) that ran in the NRF Stores article, Playing to the Crowd – Top retailers are harnessing the new “word of mouth”, which posted earlier this week. Here’s the first infographic, SNAPSHOT OF FACEBOOK POST IMAGES USED BY TOP 100 RETAILERS…
We are continuing with our “Quick Hits” series – you share with us a social media management challenge and we’ll share with you quick hits (three of four key points) on how Expion’s social media management system (SMMS) can help you solve your challenge. Our second “Quick Hits” post discusses how to filter through all the big data to get…
We are starting a “Quick Hits” series today – you share with us a social media management challenge and we’ll share with you quick hits (three of four key points) on how our social media management system (SMMS) can help you solve your challenge. Our kick-off post discusses cutting through complex SMMS options with a customized dashboard that simplifies the…
Originally posted by David Cohen. Contributor at Allfacebook.com. Re-posted by Expion. Social software company Expion examined posts related to Thanksgiving and fall in general by seven leading supermarket chains, finding that Publix gave the most thanks when it came to the social network. The Publix Facebook page had the most likes of any of the seven companies profiled by Expion, and Publix accounted for four of the top five…
This post is the second in a series on Facebook’s new Global Pages functionality. Expion’s Social Media Management System (SMMS) can work equally well in a geo-targeted environment or the new Global Pages approach. For Global Pages, Expion’s SMMS is an excellent fit as the platform is built for connecting distinct pages and governing, publishing, moderating and analysis across all…
This is the first post in a two-part series on the most important things to know about Facebook’s Global Pages new features. Geo-targeting from a single Facebook Page has worked to provide location-based updates to targeted areas, but this is a new option worth considering. Here’s why… Currently, brands often have to mix global and local content strategies on a…
Guest Author: Peter Heffring. Originally posted on Inside Facebook. This is a guest post by Peter Heffring, president and CEO of social software company Expion. The recent announcement of Global Pages for Facebook is a significant development for brands: Facebook has finally recognized the need to offer a global-local solution. Currently, brands often have to mix global and local content strategies on a single page,…
Guest Author: Peter Heffring. Originally posted on Social Media Today. A recent global study of C-suite executives revealed that 86 percent of managers believe social business will be important to their overall business over the next three years for “managing customer relationships” and “innovating for competitive differentiation.” (MIT Sloan Management 2012 Social Business Global Executive Study). But how do you…
Originally posted by Mark Brandau. Contributor at Nation’s Restaurant News. Re-posted by Expion. Starbucks, Chick-fil-A and Taco Bell are among the brands that saw the most fan action, according to a study from Expion The number of people liking and sharing Facebook posts from restaurants saw explosive growth in the third quarter — a result of brands focusing on engagement…