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Author Archives: Expion

Guest Post: Brian Solis on Empowering Employees with Social Media

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Empowering Employees with Social Media Improves Customer Relationships and Grows Revenue Employee empowerment is about creating brand advocates to scale customer relationships and effectively compete in new digital markets. Organizations can no longer rely on inbound and outbound sales reps, people willing to jump through hoops and obstacles via call centers, or traditional marketing to boost awareness and demand. Customers…

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Smart Social: A Conversation with Ignite Social Media’s Jim Tobin

  Jim Tobin, is president of Ignite Social Media, widely recognized as being “the original social media agency.” He is also author of 2008’s Social Media is a Cocktail Party and the fresh-off-the-presses book, Earn It. Don’t Buy It. The CMO’s Guide to Social Media Marketing in a Post Facebook World. Jim recently joined Social: IRL Principal Ben Smith, and Expion VP of…

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Smart Social: A Conversation with Expion’s Erica McClenny

  For this latest installment of our Smart Social interview series, we spoke with Expion’s own Erica McClenny, Senior VP of Product, about some of the key challenges, opportunities and trends she has seen emerge through working with Expion’s diverse group of brand clients. The conversation includes valuable insights for any company embarking on or continuing along the path to…

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Organic Tweet Delivery by Country

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We’re happy to share that through our partnership with Twitter, Expion is now one of only a few companies in the world to offer the ability to organically tweet at the country level.  This is big news for brands who are launching products or want to drive conversation at the country level vs. globally.  Comparable to Facebook Geo-targeting, Twitter now…

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7 Lessons From the Front Lines of the Social and Content Convergence

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Jay Baer’s Recap of  Expion’s Client Summit That was just one of the excellent and interesting lines I overheard last month at the Expion Social Business Summit in Raleigh, North Carolina. (Expion is an enterprise social media management software platform, and I was the opening keynote speaker at the event’s second day). Here are my 7 Lessons Learned about the…

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Content and the Integration of Social Business Across the Organization

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  Shelly Kramer’s Recap of Michael Brito’s Talk at Expion’s Client Summit – Part Two In an initial post covering Michael Brito’s presentation at the recent Expion Social Business Summit, we covered the five truths of business today, how content impacts business, the secret to the domination of media companies and the role content plays in the social business model.…

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5 Truths and Integrating Social Business in Your Organization

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  Shelly Kramer’s Recap of Michael Brito’s Talk at Expion’s Client Summit – Part One During the recent Expion Social Business Summit in Raleigh, I got a chance to see Michael Brito present—and he didn’t disappoint. Hailing from Edelman, and a business strategist, his presentation was focused on social business. Fitting for a social business summit, no? And even better…

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Help, Not Hype: Jay Baer Keynote at Expion’s Social Business Summit

    Originally posted by Ben Smith on Social IRL. Expion’s third social business took place last week in Raleigh NC, bringing together an impressive group of brands and agencies for a discussion focused around the challenges and opportunities in managing social media programs. Opening day two of the Summit was Convince & Convert  founder and New York Times best selling author Jay…

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Want Success With Facebook: Earn It. Don’t Buy It.

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  Shelly Kramer’s Recap of Jim Tobin’s Talk at Expion’s Client Summit Jim Tobin was one of the first presenters at Expion’s Social Business Summit and it really started the event off on a great note. For those who don’t know Jim, he’s the president of Ignite Social Media, an agency focused exclusively on social. He’s also the author of…

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Mission Possible: Insights from Expion’s Social Business Summit

Mission Possible Conference Room

Originally posted by Ben Smith on Social IRL Expion’s third social business summit kicked off Wednesday, September 11 in Raleigh NC, bringing together an impressive group of brands and agencies for a discussion focused around the challenges and opportunities in managing social media programs. Expion will be posting recaps of key sessions here in their blog (they’ll be added as…

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