Guest Author: Peter Heffring. Originally posted on Social Media Today.
A recent global study of C-suite executives revealed that 86 percent of managers believe social business will be important to their overall business over the next three years for “managing customer relationships” and “innovating for competitive differentiation.” (MIT Sloan Management 2012 Social Business Global Executive Study).
But how do you actually build an effective social business strategy? At Expion, we’ve been talking to and working with CMOs across a variety of industries and as a result of our discussions we’ve uncovered five “smart” social strategies for brands to leverage today.
Read the full article at Social Media Today.