Guest Author: Peter Heffring. Originally posted on Inside Facebook.

This is a guest post by Peter Heffring, president and CEO of social software company Expion.

The recent announcement of Global Pages for Facebook is a significant development for brands: Facebook has finally recognized the need to offer a global-local solution. Currently, brands often have to mix global and local content strategies on a single page, which causes local markets to consume content in mixed languages, view products and services that may not be available in their market, and communicate with peers that may not speak their language or understand their culture. Global Pages will allow greater control and governance, greater customization at a country level, and deeper insights.

Read the full article at Inside Facebook.